in speed and reliability
years experience in ad serving
countries with active clients
dedicated support worldwide
ONE by AOL: Ad Server’s integrated ad serving solutions enable web publishers, ad networks, agencies and advertisers to manage, serve and report on their online advertising campaigns – including display, video and mobile formats. Learn more about our solutions!
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With the Display Module, you can manage complex ad serving processes in real-time. Simple, easy-to-use and scalable. Streamlined workflow, precise forecasting tools and numerous targeting options are only some of the benefits that make working with the Display Module so efficient and profitable.
Video Module users don’t need new technical solutions to book video campaigns, but work in the environment they are already familiar with. Your benefit: no extensive migration and no need for additional training. Instead you profit from additional revenues by simply extending your product portfolio.
Our Mobile Module is the simplified way to book mobile campaigns and precisely reach your mobile audience. It’s like booking a display campaign only with mobile targeting options. No need to learn additional workflows.
ONE by AOL: Creative is a multifunctional and easy-to-use workflow tool for interactive rich media ads.
With our Analytics Module you can make well-founded business decisions much faster than using reports and pivot tables – as data analysis usually is done. With only a few clicks you can correlate your network’s campaign parameters and revenue numbers and analyze your data on different levels. Here you get the results that you need for your daily business – fast and straightforward. This is because our Analytics Module is the only business intelligence tool directly connected to an ad server.
One by AOL: Display MP enables publishers to maximize their digital advertising revenue while providing the controls to minimize sales channel conflicts. It is built by industry veterans from Advertising.com and ADTECH, leveraging 15 years of global experience in non-reserved, yield optimization and ad serving technology.
We have developed an in-depth understanding of publisher needs through years of experience working with the largest publishers in the world, including our own. One by AOL: Display MP will be used exclusively to monetize AOL and Huffington Post’s non-reserved inventory.
ONE by AOL: Ad Server’s forecasting engine calculates precise predictions on the number of ad impressions available for specific dates, hours and targeting combinations based on your network’s historic data.
Our reservation system simultaneously cross-checks inventory already booked or reserved by overlapping campaigns, taking into account campaign priorities and targeting criteria.
Get data that easily translates into money With Ad Visibility you can track how often and how long on average an ad appears in the viewable part of the browser. Armed with valuable insight into how your websites, ad units and campaigns are performing, you can optimize their effectiveness and increase your ROI.
A visible impression is counted when at least 50% or 37,500 pixels of the ad are visible in the user’s viewport for one second or more.
Whether you need an expert team to realize your ad serving project, need a speaker at digital marketing events or want to become a business partner, it all starts here. Feel free to contact our office nearest to you or simply fill out our contact form below.
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Phone: +49 (0) 61 03 / 57 15-0
Fax: +49 (0) 6103 / 57 15-111
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This Video Ad Serving Template (“VAST”) includes a standard XML-based ad response for in-stream video as well as an XML Schema Definition (“XSD”) for developers. It is meant to accommodate the majority of current practices within the online digital video advertising business.
VAST is designed for any on-demand video player where the ad response is parsed prior to play. For example, use of this standard would be appropriate within an Adobe Flash player if the ad response was requested and parsed in ActionScript but would not be appropriate if contained directly within a SMIL playlist directly sent to the player. It may be possible to use this XML format for applications other than on-demand viewing such as live video streaming, downloadable video players, set-top boxes, etc, but those applications are explicitly beyond the scope of the current effort.
The goal of this specification is to be compatible with any video player framework that has the ability to be scriptable. It will be up to each Secondary Ad Server to develop its own implementation of the standard and it will be up to each publisher or vendor to implement the standard in their Primary Ad Server and their Video Players.
Starting in August 2002, the Ad Sizes Task Force began a process to reduce the number of ad sizes for the purposes of reducing the costs and inefficiencies associated with the planning, buying and creating online media. The result was the Universal Ad Package, a set of four ad sizes that all compliant member publishers have agreed to support. For a list of publishers that are currently compliant with the UAP standards.
The Rich Media Creative Guidelines give advertisers and their agencies the ability to develop advertising content with consistent specifications, which can be accepted by many of the leading interactive publishers. The purpose of this set of guidelines is to lend efficiency to the online ad-creation and media-buying communities. Agencies, advertisers and their creative partners are encouraged to seek companies that are compliant to take full advantage of this ease of use.
The Digital Video In-Stream Ad Format Guidelines give advertisers and their agencies the ability to develop advertising content with consistent specifications, which can be accepted by many of the leading interactive publishers. The purpose of this set of guidelines is to lend efficiency to the online ad-creation and media-buying communities. Agencies, advertisers and their creative partners are encouraged to seek companies that are compliant to take full advantage of this ease of use.
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